THE BE A STAR BREASTFEEDING CAMPAIGN

Be A Star is a social marketing campaign that promotes breastfeeding amongst young women by celebrating mothers who breastfeed as ‘stars’, whilst supporting them through the breastfeeding process, via peer support and improved understanding and acceptance of breastfeeding within the community.
The ‘stars’ of the campaign are real, local breastfeeding mums, […]

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Breastfeeding is an amazing achievement! Not just for babies who benefit from the nutrients contained in real baby milk, but also for their mums, partners and families. The Be a Star campaign is dedicated to increasing the number of young mums who choose to breastfeed.
SHOW YOUR SUPPORT
You can now show your support, passion and commitment […]

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See the links below for coverage of the Be a Star breastfeeding information and support campaign in the press.
If you come across any news items that we haven’t covered here, just let us know by posting on this page.
Yorkshire Coast Radio, 12th February 2010
Scarborough mums star in new campaign…click here to read more…
UNICEF Baby Friendly […]

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The Be a Star campaign was originally launched across 4 PCT’s; Central Lancashire, Bolton, East Lancashire and Blackburn with Darwen. Pooling budgets enabled the outdoor, poster and digital campaign to be complemented by adverts running on local radio stations, Rock FM, Magic and 2BR.
Click below to listen to Radio Ad one
Advert 1
Click below […]

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