Be a Star breastfeeding adverts
The Be a Star campaign aims to promote the benefits of breastfeeding to young mums throughout Lancashire, their friends, partners and families. Following various focus group sessions, the campaign was devised incorporating images of breastfeeding mums (yes, they are breastfeeding in the pictures, even in 5 inch heels!) styled as the stars of today as identifiable by young mums - super models, actresses, singers, pop idols, celebrities.
The copy in the ads is written from the point of view of the key influencers in our young mum’s lives - their parents, their partners, their friends and, of course, their baby. The campaign has included posters displayed in doctors surgeries, hospitals, libraries, surestart centres (to name but a few), leaflets containing breastfeeding tips and local support numbers, the blog (but you knew that already we guess!), local radio campaign and outdoor advertising in key areas throughout Lancashire.
We have uploaded the adverts here….as always, we’d appreciate your thoughts, so post away!
Click on the thumbnails below to enlarge the posters.
17 responses so far ↓
Debbie Hampton // Sep 23, 2008 at 8:53 pm
Hi, I run a breastfeeding support group in Southampton and we would love to have some of your posters to display if possible? The images are definitely more striking than our current posters!
Sarah // Jun 9, 2008 at 2:52 pm
What fantastic positive pictures!!! I am currently breastfeeding my one year old son and I am sick to death of the looks and stares I get. Those pictures are so positive and portray breastfeeding for the fantastic natural thing it is!!!
Jackie Thorncroft Community Midwife // May 28, 2008 at 9:53 pm
I recently attended the RCM study day in London and was lucky enough to be given two of these posters. I have since put them in the waiting room of two of my surgeries and also displayed them at the local breastfeeding workshop with a very positive feedback. Can I access some more for the local childrens centre and our hospital please??? Well done to all of you, especially the Mums.
Melissa Clark // May 28, 2008 at 6:26 pm
I came across your website by chance and i love it! I’m breastfeeding my 5week old son at the moment, and i also breastfed my older daughter until her first birthday and it’s the greatest thing i’ve ever done, i’m so proud of my achievement! I’m an active member of our local breastfeeding support group and wondered if i could get copies of your posters please as they are fab and just the image we are trying to promote?
Thanks so much!
samantha // Apr 28, 2008 at 3:00 pm
can i have a copy of these for our clinic for breastfeeding awareness week please? or can i copy them and print them out
excellent.
Kylie // Apr 22, 2008 at 7:32 am
love it !
You women are amazing, and you’re gorgeous. This should be nationwide, and on TV. Well done!
Francesca Entwistle // Apr 16, 2008 at 10:31 pm
Fantastic images which should be marketed UK wide…I absolutely love it and think you will help to change the image of breastfeeding very well done !
To see more images designed by Art Students why not visit the ‘Get Britain Breastfeeding’ Art Exhibition in Tower Hamlets London 2nd -11th May. more details on: http://www.getbritainbreastfeeeding.org.uk for further details.
Francesca Entwistle
Regional Infant Feeding Co-ordinator London
Jade // Apr 13, 2008 at 11:32 pm
I think it’s great to make breastfeeding look glamourous, hopefully it will attract young women to give breastfeeding a go.
Andrew Farrington // Mar 29, 2008 at 10:13 am
I am the photographer who worked with The Hub to capture the images above in conjunction with a great team - The women you see here are real women, who, with no prior experience in modeling and being in the frenetic environment of a photo studio, have managed to look fantastic and project amazing strength and versatility. That is no small achievement in itself, but to do so whilst breast-feeding is testament to the whole ethos of this project and it’s participants.
Respect to them and all who have worked on this marvelous and inspirational project:
Andrea Perry-Bevan - Hair and make-up
Melanie Bertani-stylist
Lee Rudi Wood - 1st Assistant
Saskia Bate & Penny Willcox 2nd assistants,
and all at The Hub in Preston, for creating this campaign from the roots up.
Andrew
Joanne Heslop // Mar 25, 2008 at 12:14 pm
Fantastic website and idea. This is just what we need in trying to balance the ’slick’ baby milk adverts and promotion - no doubt you did it on a lot smaller budget. I vote you should go national.
Shelly Gascoigne // Mar 23, 2008 at 2:07 pm
The pictures were fantastic on their own now the words have been added they are even better!!!!!!!!
Shelly
Rebecca Dietzen // Mar 23, 2008 at 4:07 am
I love these pictures! Working and breastfeeding is not always easy but it is totally worth the benefits for mom and baby. Keep promoting
Charlotte Gander // Mar 22, 2008 at 8:41 pm
I think these posters are brilliant, I would love to see stuff like this all over the country
Well Done
Laura Taylor // Mar 19, 2008 at 9:42 pm
Hi Michelle, thanks for your comment. My name is Laura Taylor and i am one of the girls on the posters, im the ‘actress’, im glad you like the website and have persevered with breastfeeding. i know exactly how you feel when you say you want to give up, please dont!just think of the benefits for you and baby!if you need any support or just want to talk to someone when you have a bad day just contact me through this website. Thanks, Laura xx
Sonia Aldworth // Mar 19, 2008 at 3:15 pm
I have just completed the BFI course and would like copies of these posters for my clinic. Is this possible?
Kind regards
Sonia
Michelle // Mar 19, 2008 at 11:42 am
I love this website its realli inspired me. im a young mum at 18 i had my little boy 2 weeks ago and ive felt like ive wanted to give up breastfeeding alltogether but this website has shown me the way to persevere and carry on with it
so thankyou xx
Roberta Roulstone // Mar 18, 2008 at 4:23 pm
I work as breastfeeding coordinator for the PCT - I would like to know where we can get access to these posters and more about the project. I love the images portrayed here as strong women with attitude.
Well done
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