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March 6th, 2008 · 20 Comments

Breastfeeding is an amazing achievement. Not just for babies who benefit from the nutrients contained in real baby milk, but also for their mums, partners and families.


The Be a Star campaign is dedicated to increasing the number of young mums who choose to breastfeed. We hope to do this by showcasing the beauty, confidence and pride that comes with breastfeeding, as well as providing breastfeeding information and support and highlighting the unique health benefits that it brings to both baby and mum.

We have created this blog to provide breastfeeding advice and information and to make it as easy as possible for you to get involved in our growing community of breastfeeding mums - to take part in topical discussions, share tips and support other mums with your advice and experience.

If there are any topics you would like to see covered on the blog, or if you require information that you can’t find here, please click here to email us your thoughts/ suggestions.

You can also access information in the main section of the blog and locate your nearest children’s centre local support section.

If you would like to be kept up-to-date as new information appears on this site, please subscribe to our RSS feed by clicking the icon above or following this link

We are keen to hear from you, not just your experiences of breastfeeding (click here to post your experience), but your comments on the campaign and blog, so please do log in and get posting.

If you know any other mums or expectant mums who need breastfeeding advice and support, forward on our details and let’s work together to help more mums choose to breastfeed. Equally, if you know any mum whose family or partner are struggling with the idea of them breastfeeding, ask them to log on for breastfeeding advice and support that is relevant to them.

Tags: Information

20 responses so far ↓

  • Rebecca Goldsack // Nov 24, 2010 at 10:16 pm

    Hi, I really love this website. The campaign is great. I breastfed my lil girl for a year and it was an emotional but fantastic journey. I had thrush, cracked nipples, n mastitis 5 times but stormed on through it all. deciding to breastfeed was the best decision iv ever made and if i have any more children i will definitly breastfeed them too. im 26 and want to be a breastfeeding supporter

  • anita jarman // Jun 22, 2010 at 9:04 am

    I loved breastfeeding my baby girl Kaia, and did so for the first year before moving onto cows’ milk. We both loved it so much, and being a young mum of 26 I am so pleased to see these other young and gorgeous mums promoting the benefits of breastfeeding: how easy, convenient and perfectly formulated it is for your baby, to give her the best start in life. Brilliant campaign I am happy to support! xxx

  • faye // Feb 7, 2010 at 10:36 pm

    This site is just great! I breastfed my 1st son for 3 years, having had him at 20 i was a young mum and would have loved to have seen this site at the time. I still consider myself a young mum now tho, and am awaiting my 2nd arrival at the age of 24, i just cant wait to breastfeed again!
    As a student midwife i really feel we need to promote breastfeeding to our younger mothers, and have heard countless amounts of comments on the age, class and ethnicity of the nursing mothers (namely 30+, middle class and white) depicted in the breastfeeding leaflets we hand out. So many mothers cannot relate to this and internalize the un-spoken message that breastfeeding isnt for ‘girls like them.’ :(

  • The Hub // Feb 4, 2010 at 9:59 am

    Thanks so much for your invaluable comments, we are always really keen to hear views on how we can improve the campaign and have now included a section covering alternative ways for dads to bond with their babies outside of bottle feeding. We know this is a big issue for young men and women when they are considering breastfeeding, and so think it is important to share hints and tips from the partners of young mums involved with the campaign. We hope you find this useful and If there are any topics you would like to see covered on the blog, or if you require information that you can’t find please do email us your thoughts/ suggestions. Click here to read the articles.

  • Sarah // Feb 3, 2010 at 11:41 am

    This is a brilliant campaign for those who choose to breastfeed, but what about those who don’t? I don’t have children yet, but when I do I do not want to breastfeed because I think the first few weeks are important for the dad to bond with the baby as well and so I think it’s important for the dad to be able to feed as well. I feel that mothers that choose to bottle feed are being made to feel unsuccessful and insignificant as mothers, like they are not doing the best for their baby.

  • ashley mckeever // Nov 21, 2009 at 1:35 pm

    Well done to everyone that was at the launch in barrow in furness yesterday it was great to meet everyone! cant wait to see the campaign in full swing its going to be great!xxx

  • Treadmillmom // Nov 15, 2009 at 1:02 am

    I love this campaign I think it’s wonderful. The girls look absolutely amazing. I always despaired at the frumpy tired looking women featured in my BF literature handed out by health professionals.
    Breast feed all 3 of my children and I was adamant nothing would stop me including a bout of Mastitis and thrush with my first child.
    As a woman of colour I am bitterly disappointed not to see any black or Asian women featured in this campaign.
    I’ve been told that the majority of black and Asian women apparently choose to BF so are not part of the target audience this campaign hopes to reach.
    Well if you’re featuring ‘Stars’, young women who are breast feeding, then surely the black and Asian ‘Stars’ should feature too?

  • Emma // Sep 27, 2009 at 3:01 pm

    Love the site, it’s great to be able to get advise and share experiences. I’m breast feeding my 3rd child and I’m loving it. With my other 2 children I gave up to easily and gave into the pressure of those around me who felt uncomfortable with me breast feeding. This time I decided I was in charge of what was best for my baby and i am sticking to my guns and not giving up for anyone!! I feed everywhere and anywhere and don’t worry about what people think because I know I’m doing the very best for my baby, i have even had my hand shook by a lady who turned out to be a midwife for feeding in public!! I feel very liberated and proud of what I’m doing but it has been a long hard struggle to get here, my daughter is 12 weeks old, thriving and sleeping right through the night totally breast fed! I think she is amazing!!

  • Kristine // May 23, 2009 at 12:59 pm

    Absolutely fantastic campaign. You guys are wonderful! I love breastfeeding and can’t imagine using a bottle and formula. Only a very small percentage, probably less than 3%, of women can’t breastfeed and it would be even better if more women had support and help with breastfeeding to make the number of breastfeeders even higher. Campaigns like this are wonderful. Great job!

  • lizzy // Nov 15, 2008 at 8:28 pm

    Fantastic, i think breastfeeding needs a make over, it needs a new, positive, funky, young approach and i think you’ve done that.

    I am trying to do the same kinda thing, i’ve started a new fresh brand of maternity & separate breastfeeding T-shirts, trying to bring a younger, qwerky approach to breastfeeding apparel. http://www.mamafeelsgood.com

  • Kiera Pedley // Sep 21, 2008 at 8:59 am

    Congratulations on being one of the few and far between media sources normalising breastfeeding.
    It is a brilliant site and concept, and deserves all the accolades it’s recieving.

    It’s the responsibility of the media to deliver the message that breastfeeding is normal - and I think you’ve really achieved that.
    Congratulations to the young mums too! They really are stars!!!!

  • Alex // May 15, 2008 at 5:28 pm

    Just popped by to say hello, I have started attending the thursday morning meeting Giddy Kippers and have found it very liberating to not be the only lactating woman in sight! A great wave of sisterly solidarity hits me every time!! I have stacked up nearly five years of breast feeding my children and am still feeding number three.
    Well done to all those amazing stars out there!!

  • Emma Clement // May 15, 2008 at 11:35 am

    Hiya! Love your blog! Came accross it from Facebook - I work for Homemummy Maternity and was doing some research on breast feeding as some of our maternity clothes are also designed for feeding.
    Ohh and also I’m originally from Lancaster!

    Emma x

  • Kathryn // Apr 14, 2008 at 2:09 pm

    A brilliant site and a fantastic idea. Anything that promotes the idea of breastfeeding to the next generation has got to be good. My mob are all hormone-filled teens now but I fed them all to about 18 months. Yes there were difficult moments but like getting used to wearing contact lenses and riding a bike without stabilizers, it just takes a bit of perseverance. Breastfeeding is such a fulfilling, lovely experience and it’s great to see a site like this making it ‘cool’ too!

    Good luck with your campaign.

    Kathryn Crawford

  • EG // Apr 8, 2008 at 9:12 am

    I don’t have any children and have little experience of breastfeeding but wanted to say well done, this is a great campaign, really hits the right notes.

  • Maria // Apr 8, 2008 at 1:02 am

    Nice campaign, but the website is very hard to read with the gray lettering on white background. I’d hate to put people off reading it!

  • Arwen Folkes // Apr 3, 2008 at 11:07 pm

    Fab webisite and campaign. We are just about to research a social marketing campaign for young mums in our area (South West UK) and so are really interested in this!

    Have you created printed materials to run alongside?

    Well done to all the young mums on the website.

  • Alison // Apr 1, 2008 at 6:30 pm

    Are you including the convenience and cost effectiveness of breastfeeding in your campaign? You can go out for the whole day without having to think where you can warm a bottle or how to transport feeds. I have with all my children. You don’t have to leave to bedroom to give a night feed. You don’t have to constantly washing and sterilising bottles. Also, have you seen the cost of formula lately!

  • Nicole D // Mar 21, 2008 at 3:27 pm

    Wow. All I have to say is WOW. I am so impressed by you young ladies doing something great for your and your babies’ healths.

    I would love to know if you would be interested in branching this over to the U.S. I believe I could find support for a team to start up here.. please feel free to email me asap to let me know what you think.

  • Jane // Mar 16, 2008 at 3:18 pm

    This is absolutely brilliant! I’d be very interested to hear how you started this campaign off, etc - I will email you! Feel free to drop by my site too - I think we have a lot in common! http://www.howbreastfeedingworks.com

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