EXCLUSIVE
A revolutionary new breastfeeding campaign is set to make stars of a group of young mums from Salford. The Be A Star campaign has been launched to inspire young mums and their partners to breastfeed their babies. The campaign features stunning shots of real Salford mums appearing in celebrity roles whilst feeding their babies.

THE GIRLS
The posters will be seen across the city and are backed up by a wide range of support services. Charissa, 25, Kelly, 21, Kylie, 20 and Claire, 23—all from Salford—take centre stage in a campaign that has achieved dramatic results in other areas across the region.

THE CONCEPT
The concept has been developed to give young mothers the confidence to breastfeed in the face of negative attitudes from friends, family and the wider community. Magda Sachs, Infant Feeding Coordinator at NHS Salford, explained. “Even though breastfeeding gives a baby the best possible start it can be a real challenge to overcome these negative opinions. It’s because of this that young mums who breastfeed are the real stars.”